Mission, Vision and Values
MISSION
To contribute to Brazil’s sustainable economic and social development, representing its members and striving for continuous improvement of the financial system and its relations with society.
VISION
A healthy, ethical and efficient financial system is essential for Brazil’s sustainable economic and social development.
VALUES
• Promoting ethical, moral and legal values
• Valuing people, work and entrepreneurship
• Incentivizing citizenship and socioenvironmental responsibility practices
• Defending the private sector, free markets and competition
• Defending dialog, respect and transparency in its relations with clients and society
• Acting in a professional and transparent manner
• Valuing diversity and social inclusion